Privacy Policy
Origin Working Capital Solutions
Last Updated: January 2025
Origin Working Capital Solutions (“Origin WCS”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at origin-wcs.com (the “Website”).
Please read this Privacy Policy carefully. By using our Website, you consent to the practices described herein.
1. Information We Collect
Information You Provide Voluntarily
When you use our contact forms, you may provide us with personal information including: your name, email address, telephone number, company name, and any additional information you choose to include in the comments or message field. We collect this information only when you voluntarily submit it to us.
Information Collected Automatically
We may collect certain information automatically when you visit our Website, including your IP address, browser type, operating system, device information, referring URLs, pages visited, and information about how you interact with our Website. We use cookies, pixels, and similar tracking technologies for analytics, advertising, and marketing purposes.
2. How We Use Your Information
We may use the information we collect for the following purposes:
To respond to your enquiries: We use your contact information to respond to your questions and provide information about our services.
To send marketing communications: We may use your contact information to send you marketing communications about our services, industry insights, working capital solutions, and other information that may be of interest to you. This may include email newsletters, promotional materials, and updates about Origin WCS.
To deliver targeted advertising: We may use your information to deliver targeted advertisements to you on our Website, through email, and across third-party platforms and websites. This includes remarketing and retargeting campaigns designed to reach you with relevant content based on your previous interactions with us.
To create custom audiences: We may use your information to create custom audience segments for advertising purposes, including uploading contact information to advertising platforms to reach you or people with similar characteristics.
To improve our services: We analyse how visitors use our Website to improve user experience, content, and service offerings.
To comply with legal obligations: We may process your data to comply with applicable laws and regulations.
To protect our rights: We may use your information to prevent fraud and protect our legal rights.
3. Opting Out of Marketing Communications
You can opt out of receiving marketing communications from us at any time by: clicking the “unsubscribe” link at the bottom of any marketing email we send; contacting us at Privacy@origin-wcs.com; or replying to any marketing email with “unsubscribe” in the subject line.
Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your enquiries or our ongoing business relationship.
4. Legal Basis for Processing (EEA/UK Users)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR) and UK GDPR:
Consent: When you submit a contact form, you consent to us processing your data to respond to your enquiry and to send you marketing communications about our services.
Legitimate Interests: We may process your data where it is in our legitimate business interests to do so, such as improving our services, marketing our services to potential clients, and conducting remarketing activities, provided such interests are not overridden by your rights.
Legal Obligation: We may process your data to comply with applicable laws and regulations.
5. Your Rights (EEA/UK Users)
If you are located in the EEA or the United Kingdom, you have certain rights regarding your personal data under applicable data protection laws:
Right of Access: You have the right to request a copy of the personal data we hold about you.
Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data.
Right to Erasure: You have the right to request deletion of your personal data in certain circumstances.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used format.
Right to Object: You have the right to object to processing based on legitimate interests or for direct marketing purposes, including profiling related to direct marketing.
Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw your consent at any time.
To exercise any of these rights, please contact us at Privacy@origin-wcs.com. We will respond to your request within one month, or inform you if an extension is required. You also have the right to lodge a complaint with your local data protection authority.
6. Data Sharing and Disclosure
We do not sell your personal data to third parties. We may share your information in the following circumstances:
Service Providers: We share data with service providers who assist us in operating our Website and business, such as our CRM platform (Salesforce), email marketing providers, and hosting services.
Advertising and Analytics Partners: We may share your information with advertising platforms and analytics providers, including Google, LinkedIn, Meta (Facebook/Instagram), and similar services. This sharing enables us to deliver targeted advertisements, create custom audiences, conduct remarketing campaigns, and measure the effectiveness of our advertising. These partners may use cookies, pixels, and similar technologies to collect information about your activities on our Website and other sites.
Legal Compliance: We may share data to comply with legal obligations, court orders, or government requests.
Protection of Rights: We may share data to protect and defend our rights, property, or safety.
With Your Consent: We may share data with your consent or at your direction.
7. International Data Transfers
Our Website is hosted in the United States. If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries. Where we transfer personal data from the EEA or UK to countries that have not been deemed to provide an adequate level of data protection, we will ensure appropriate safeguards are in place, such as standard contractual clauses approved by the relevant authorities.
8. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Enquiry data submitted through contact forms is typically retained for up to three years unless you request earlier deletion or we have an ongoing business relationship. Marketing data may be retained until you opt out of marketing communications.
9. Cookies, Tracking Technologies, and Remarketing
Our Website uses cookies, pixels, tags, and similar tracking technologies to enhance your browsing experience, analyse Website traffic, deliver targeted advertising, and conduct remarketing campaigns.
Analytics Cookies: We use analytics tools (such as Google Analytics) to understand how visitors interact with our Website, which pages are most popular, and how we can improve user experience.
Advertising Cookies and Pixels: We use advertising technologies from platforms including Google Ads, LinkedIn, and Meta (Facebook/Instagram) to deliver targeted advertisements to you based on your interests and previous interactions with our Website. These technologies allow us to conduct remarketing campaigns, which means you may see our advertisements on other websites and platforms after visiting our Website.
Custom Audience Targeting: We may upload your contact information (such as email addresses) to advertising platforms to deliver targeted advertisements to you or to create “lookalike” audiences of people with similar characteristics.
Managing Cookies and Opting Out: You can control cookies through your browser settings. You can also opt out of interest-based advertising through the Digital Advertising Alliance (optout.aboutads.info), Network Advertising Initiative (optout.networkadvertising.org), or by adjusting your settings on individual advertising platforms. Please note that opting out does not mean you will stop seeing advertisements; rather, the advertisements you see may be less relevant to your interests.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Third-Party Links
Our Website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for the privacy practices of any third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.
12. Children's Privacy
Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page and update the “Last Updated” date. We encourage you to review this Privacy Policy periodically. Your continued use of the Website following any changes constitutes acceptance of the revised Privacy Policy.
14. Governing Law
This Privacy Policy shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of London, England.
15. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us:
Origin Working Capital Solutions
Privacy Enquiries: Privacy@origin-wcs.com
General Legal: Legal@Origin-WCS.com
Website: origin-wcs.com